As we look towards 2025 (yes, it’s coming for us all), preparing for next-level growth is surely on your mind. How can you build upon your successes of the past year and safeguard against pitfalls? Most of all, how do you simplify your day-to-day and save time while increasing your revenue?
We’ve put together our guide to setting yourself up for success using Meevo’s innovative software tools. No matter the type or size of your beauty & wellness business–salon, spa, med spas and beyond–these strategies are designed with you in mind. Let’s take a look!
1. Streamline Operations to Increase Productivity
In a fast-paced industry like yours, you need every usable moment of time. That means increasing efficiency is key to your success. The right business management tools will help you free up time and reduce hassle so you can focus more on growth. Here’s how Meevo can help you get the job done.
- Smarter Booking: Not only does Meevo allow your guests to book appointments online 24/7, but our smart appointment booking also lets you manage schedules effortlessly, even down to smaller increments for mini-services.
- Automated Inventory Management: Who wants to track inventory manually? Not you, that’s for sure! Real-time inventory tracking ensures you never run out of key products, saves you money and helps avoid stockouts.
2. Enhance Your Client Engagement to Boost Retention
We’re sure you’ve heard that it’s 5-7X more expensive to acquire a new customer than to retain one. As competition continues to increase, your customer loyalty will be paramount. Meevo’s salon and spa software helps you create personalized experiences that keep clients coming back time and again.
- Customizable Marketing Campaigns: Our multichannel marketing suite allows you to easily design personalized promotions and up the ante on your loyalty rewards. With AI-assisted content creation and automation, you can now quickly craft and send targeted emails, texts, and social posts that reach clients where they are.
- Gather Customer Insights and Feedback: One of the most effective client retention strategies is to encourage feedback. It helps make clients feel valued. You can use Meevo’s Online Presence Management to track and respond to reviews, then use insights to tailor services, follow up after appointments, and build lasting client relationships.
3. Leverage Reporting & Analytics for Data-Driven Decision Making
A data-driven approach is key to future-proofing your business. With robust and real-time reporting, you can get a full picture of your short and long-term performance, even across multiple locations.
- Sales and Revenue Tracking: Smarter business decisions start with monitoring your revenue trends over time. Check out crucial KPIs like New Client Retention, Average Ticket, and Frequency of Visit, to focus on what drives growth.
- Employee Performance Metrics: Meevo’s customizable Smart Centers can help both you and your team members track important goals. These insights help keep everyone motivated and makes it easier to reward top talent, allocate resources wisely, and support team growth.
4. Simplify Your Payments to Unlock Profits
Providing seamless and convenient payments not only increases customer satisfaction, but also frees you up to focus on more crucial aspects of your business. Plus, when your payment data fully integrates with your salon and spa software, you’ll eliminate manual entry, mitigate mistakes, and have access to the data you need in real-time.
- Flexible Payment Processing: With an all-in-one solution, like MeevoPay, you can process payments quickly and easily, while taking advantage of industry-leading fraud detection and faster funding.
- Chairside Checkout: With contactless point-of-sale terminals, clients can tap, chip or swipe their way through checkout. You can even text or email a self-pay link to view transaction details, add a tip, process their payment, and save or print their receipt.
5. Train and Support Your Team to Increase Motivation
A well-trained and motivated team can make all the difference in the coming year. Meevo helps you lead a team to success by making onboarding, training, and team management easier than ever.
- Onboarding and Scheduling: Meevo’s easy-as-pie onboarding gets your team and new hires up-to-speed quickly so you never miss a beat. And with intuitive appointment management, you can keep your salon, spa, or med spa booked and busy–your service providers will thank you.
- Role-Based Permissions: Your peace of mind is everything. Assign role-based access to your team members, ensuring each person has the tools they need for their role while protecting sensitive business data.
