1. Create Enticing Holiday Promotions
Holidays are the prime time to promote your eGift offering. With the frenzy of last-minute shopping, you can position eGift as the perfect solution for clients looking for an easy yet thoughtful gift that won’t have them scouring stores. Offer special incentives that make it easy for your clients to choose eGift over other gifting options.
Promotion Ideas:
- Holiday BOGO Deals: “Buy a $100 eGift card, get a $10 bonus eGift card for FREE” This not only incentivizes purchases, it encourages your clients to treat themselves while shopping for others. It’s a win-win!
- Flash Sales: Run a 48-hour flash sale during peak holiday shopping weeks, offering an extra $10 with every eGift purchase over $50. Use social media and email campaigns to create more buzz and urgency–hello reshare opportunities!
Did You Know? According to the National Retail Federation, 60% of holiday shoppers prefer to give gift cards. With eGift, you can tap into this trend and make gifting easier for your clients!
2. Make eGift Part of Your Loyalty Programs
Encourage your loyal and longtime clients to purchase eGift cards by bundling them in with your loyalty program. Rewarding clients with points or exclusive discounts when they buy eGift cards will help make it even more enticing to support your business.
Promotion Ideas:
- Double Loyalty Points: Offer double loyalty points for every eGift purchase during the holiday season or special occasions like Valentine’s Day or Mother’s Day. The added bonus will encourage more purchases and help keep loyal clients connected.
- VIP eGift Discount: Give your VIP members access to eGift promotions, like “Save an exclusive 15% on eGift purchases in December”
Did You Know? Gift cards often bring in new customers, and studies show that 72% of recipients spend more than the card’s value. Use this opportunity to convert gift card recipients into long-term clients.
3. Run Exclusive Social Media Campaigns
Your social media platforms are a great way to drive eGift awareness. Running interactive campaigns or giveaways can help you increase visibility, engage your audience, and get clients excited about purchasing eGift cards for loved ones.
Promotion Ideas:
- Social Giveaway: Run a holiday or birthday-themed giveaway where clients can nominate a friend for a free spa day or salon treatment. To enter, they must tag the friend they’d gift it to, which spreads the word about your eGift option.
- Influencer Collaboration: Partner with local influencers to promote your eGift cards. Offer them a free treatment in exchange for sharing their experience and promoting your eGift on their platforms.
Did You Know? Consumers are increasingly shopping online, with 45% of gift card sales now purchased digitally. By promoting eGift on your social channels, website, and in email campaigns, you’re tapping into this growing market.
4. Offer Seasonal & Occasion-Specific Deals
People are always looking for the perfect gift for holidays, birthdays, anniversaries, and other special occasions. Leverage these times by creating season-specific eGift promotions and deals that make it hard for clients to pass up.
Promotion Ideas:
- Mother’s Day Special: “Give Mom the gift of relaxation! Buy an eGift worth $100 or more and receive a free upgrade to a deluxe treatment package.”
- Birthday Bonus: Offer a free service upgrade (e.g., deep conditioning treatment or massage enhancement) to clients who purchase an eGift for someone’s birthday.
Did You Know? Meevo’s eGift platform offers 100% digital convenience, making it easy for clients to purchase anytime, anywhere—from your website, social media link, or email.
5. Turn Redemption into Repeat Business
eGift cards are a great way to get new clients through your door, but the real magic happens when they return again and again. Make sure your eGift recipients are incentivized to rebook by offering special perks when they redeem their gift cards.
Promotion Ideas:
- New Client Redemption Bonus: Offer new clients who redeem an eGift card a discount on their second service. For example, “Use your eGift now and receive 20% off your next appointment!”
- Referral Program: Encourage clients to refer a friend by offering a bonus eGift when their friend redeems their eGift card. This helps you retain the recipient as a future customer while expanding your client base.
Did You Know? Meevo’s seamless integration allows you to easily track eGift purchases and redemptions while syncing with your sales data, making it easy to monitor the success of your promotions.
Ready to get started?!
Meevo’s eGift solution is the perfect way to boost sales, bring in new clients, and keep your loyal guests coming back for more. With creative promotions and thoughtful campaigns, you can make sure eGift cards become a must-have for every occasion. Don’t miss out on the opportunity to leverage eGift during this holiday season and beyond!
