With so much competition in the beauty and wellness industry, we want you to stand out from the crowd with these spa promotion ideas. From learning how to smartly leverage your spa software to redefining your overall spa marketing strategies, you’ll be able to take your marketing game to a whole new level, increasing your brand awareness and making a greater impact on both new and existing clientele.
Here Are 30 Spa Promotion Ideas to Boost Bookings & Elevate Your Business:
1. Advertise On-Premise
From the reception area to the changing and relaxation rooms, tasteful and well-placed signs can promote different products and services to educate clients and promote sales without disrupting the flow of their experience.
2. Create Attractive Retail Walls by Checkout
Make your spa retail a visually appealing extension of the customer experience by marketing the lotions, oils, and any other products that were used and loved during a treatment. On average, retail sales can amount to a whopping 25% of total revenue—that could make a significant difference to your bottom line! Check out our blog for more retail tips and tricks.
3. Offer Product Samples in the Reception Area
Sample your salt scrubs and scented soaps in the lounge rooms that guests use while they wait for their services. This not only improves your customer experience, but it also boosts revenue.
4. Promote Add-On Services During Treatments
Train your staff to offer upgrades to a client’s treatment like adding hot stones to a massage or scented wraps during a hair care treatment to increase your average ticket price.
5. Advertise Bundle Sales
Bundling services is one of the simplest yet effective spa promotion ideas you should try. Advertising retail bundle sales you have through email can make gift-giving easier which is appealing to shoppers, especially during holidays and popular gift-giving seasons.
6. Create Membership Packages
Offering spa membership packages that give frequent clients a special discount when they commit to a longer-term plan helps you meet your KPIs, adds value for your clientele, and contributes to a steady source of monthly revenue. With Meevo’s membership options, you can effortlessly set-up and manage packages of all kinds including family sharing, swap and split options, membership freezes, and more.
7. Assess Your Competitive Landscape
In order to create powerful spa promotion ideas, you need to understand the competitive landscape of what other spas around you are offering to capitalize on the gap in the market. Find out what they’re doing and then… Do it better! Yes, there are a number of other spas a potential customer could go to, but they may not have the unique offerings that you do or the state-of-the-art products and equipment that set you apart. It pays to know your worth!
8. Leverage Your Software for Spa Promotion Ideas
Get to know your spa software to see what kinds of tools and features could help streamline operations and improve your day-to-day. Built-in marketing solutions like reputation management and social posting help you stay connected to your clientele and on top of your digital presence so you know how your brand is showing up when customers find you online.
9. Utilize Email Marketing
When it comes to spa promotion ideas, email marketing reigns supreme. From discounted treatment specials and new product drops to business updates and beyond, email is one of the most powerful ways to reach your customer base. With Meevo’s integrated marketing tools, you can measure and determine the effectiveness of your campaigns and zero in on what’s generating the best results and what might be missing the mark.
10. Install a Pixel on Your Website
Installing a pixel might be one of the more advanced spa promotion ideas so make sure you know what you’re doing or rely on someone with experience. A pixel is essentially a digital tracking device installed on the backend of your website that allows you to track the traffic to your site and use that information for advertisements later.
11. Set Up a Facebook Ad Campaign
Create Meta ads to target your ideal audience based on their online behavior! For more information on how to take on Facebook ads as a beginner, click here.
12. Host Social Media Competitions
Host giveaways and competitions on social media platforms like Instagram and Facebook that require your clients to follow you, tag their friends, and share your post. Spa promotion ideas like this add a fun element to your marketing strategy and also help boost engagement with your audience! Bonus tip: If you’re in the market for more Instagram followers, read this!
13. Offer Referral Programs & Promotions
Try some salon promotion ideas that generate buzz around your business and entice more interest—offer a product discount or free service add-on with an incentive to refer a friend. Who can resist a special discount?!
14. Run Semi-Annual Sales
Much like people run to Bath and Body Works for their semi-annual sale, nothing drives clients to buy more than a well-timed discount. Put spa-exclusive products on sale to get shoppers in the doors and boost your revenue. Don’t forget to leverage email and social media to get the word out about your blowout sale event!
15. Get Festive
Whether it’s a widely recognized holiday or something smaller like National Self-Care Day, use both formal and informal celebrations to inspire your spa promotion ideas! Download our 2023 Marketing Calendar for all of your holiday planning and promotional inspiration for the year!
16. Create Incentives
Much like how Starbucks incentivizes its customers to order specific drinks and products from their menu for a boost of bonus reward points, create “challenges” that pull your clients outside of their normal routine to try new products and services. Be sure to promote the incentive on social media and encourage your followers to re-share the post to extend your network and reach more people!
17. Run Punch Card Promotions
Visit X number of times and receive X. It’s one of the oldest salon promotion ideas in the book that is sure to help your frequency of visit as well as boost your client retention. In a recent survey, 52% of people said that having a loyalty punch card has driven them to make another purchase—it really does work!
18. Discover Your Niche
Understand what you do differently that no other spas in your area do and market those unique offerings. Nobody does you better than YOU do! If you’re scratching your head right now wondering what sets your business apart, check out our guide, Salon & Spa Branding 101: How to Create a Brand Personality That Drives Profitability.
19. Advertise Your Services, Not Just Your Brand
Don’t forget to show off and feature exactly what you have to offer clients! Highlight the different services you offer with attractive photos and deals to match. Check your website to ensure everything is listed as it should be and don’t forget to update your offerings across any and all channels when a new service becomes available.
20. Get Featured
Whether it’s in a magazine, or on a popular social media account, getting your name out to the public will always help and there are a number of ways to do it. Outreach local magazine publications, city guide websites, print newspapers, and more. Getting in front of as many eyes as you can will not only widen the pool of potential new clients, it’ll help build more brand recognition and trust.
21. Recruit Brand Ambassadors
Expand your network with spa promotion ideas that get your services seen on a larger scale. Identify popular micro-influencers local to your area and create a partnership where you offer them a discount on select services if they talk about their great experiences at your business. It’s a win-win!
22. Sponsor an Event
The spa promotion ideas are endless with in-person events. Sponsor an event or attend with a booth to get the word out to potential new clients. This will also help you build more connections with other local businesses and show that you’re involved in your community.
23. Host an Event
Advertise your services, promote a new product or introduce yourself to the community when you host an event at your salon. According to a survey, 93% of marketers say that hosting events is a priority for their business. There’s no doubt it’s a great way (maybe even one of the best ways) to improve customer engagement and build stronger relationships with your clientele.
24. Train Your Staff
Train your team on how to best market themselves and your business through social media. Being able to tactfully speak about your brand and services will help your overall sales. Research popular spa promotion ideas and guide your employees on how to incorporate them into their own marketing strategy. Your staff should also be comfortable navigating the rebooking conversation to ensure they lock in the next appointment before a guest checks out. Leverage our helpful rebooking scripts if you need a refresher!
25. Update Your Digital Listings
Make sure your information is up to date on third-party review sites like Google and Yelp so that you’re not missing out on opportunities. With Meevo’s Business Listing Scan Tool, you can identify any discrepancies about your business like an old address, wrong phone number, or incorrect hours. Small details like these could cost you new clients and bookings so it’s better to be safe than sorry.
26. Attend Networking Events
Get connected with like-minded individuals, educators, and peers to share your best business-boosting and marketing ideas! Staying on top of the market trends for both clients and businesses is critical!
27. Send Appointment Confirmations
Sending appointment confirmations ensures that you’re leaving less empty spaces in your appointment book. This also lowers the risk of last-minute cancellations. Meevo spa software makes it easy to send automated text and email notifications to clients, including appointment reminders and confirmations, business updates, and so much more. Keeping your clients informed has never been easier, plus you’ll lower the risk of those dreaded last-minute cancellations and no-shows.
28. Send Thank-You Emails
Studies show that “thank you!” emails are twice as effective as traditional marketing emails. A little thought can go a long way! Don’t forget to thank your guests for their loyalty. This spa promotion idea also gives you the opportunity to ask clients to review their services which is great for marketing!
29. Offer Discounts on Last-Minute Appointments
Is your Appointment Book not completely full? Whether you’re in a peak slow season or had a slew of cancellations, sending e-mails for discounted last-minute appointments is a great way to fill those vacancies and protect your profit.
30. Automate Scheduling Reminders
Is your client due back in to book their next color treatment after 5 weeks? Send them a reminder. What about clients who haven’t been to your salons in 3 months? Send them a ‘we miss you’ incentive.
