The first quarter of 2025 brought updates that are all about innovation, optimization, and delivering smarter solutions to help your business thrive. With two major releases already under our belt, we’ve introduced powerful enhancements designed to streamline operations, improve the client experience, and provide our salon, spa, and med spa businesses with better tools for growth.
As we wrap up the first quarter of 2025, we caught up with Andrew Clarke, VP of Product Strategy, to discuss how these updates are reshaping the way beauty and wellness businesses operate. Here’s what’s new and, more importantly, how these enhancements benefit you.
Updates for a More Seamless & Branded Client Experience
eGift Enhancements: A Smoother, More Intuitive Buying Process
If you sell digital gift cards, you know the experience needs to be effortless, both for your clients and your business. That’s why we’ve modernized Meevo’s eGift experience with a sleek, step-based workflow that matches Online Booking and Online Membership Sales. Now, clients can purchase gift cards without friction, boosting not only your client experience but also your bottom line.
Custom Branding: Your Business, Front & Center
Your brand identity is everything, and clients should feel immersed in your experience, not shuffled off to a third-party checkout page. With Meevo’s new Custom Branding update, businesses can now personalize their client-facing touchpoints with:
- One centralized Settings tab—no more hunting through different sections to make changes.
- A real-time draft preview—see branding updates instantly before going live.
- Shareable preview links—collaborate easily with stakeholders before publishing.
- One-click updates—apply branding changes across all client-facing sites effortlessly.
The result? A polished, professional, and fully branded experience that builds trust, improves SEO, and keeps clients engaged from start to finish.
A Fresh Look: New Branding & UI Enhancements
You may have noticed Meevo’s updated login screen—it’s part of Millennium Systems International’s recent brand refresh. But beyond just aesthetics, we’ve also made key refinements to Online Presence Management (OPM) to enhance usability, navigation, and brand consistency.
Managing your online presence is critical for visibility, SEO, and client trust. This update ensures your business looks polished and professional across every digital touchpoint.
Smarter Reporting: Empowering Multi-Location Businesses
Running multiple locations means juggling a lot of moving parts. That’s why we introduced 15 new interactive reports within Meevo’s Central Office, giving you more control over your data. Unlike traditional static reports, these new insights allow you to:
- Sort, filter, and customize data views to match your unique needs.
- Export reports effortlessly for easy sharing and analysis.
- Make data-driven decisions that optimize revenue and streamline operations.
With reporting for salons & spas that provides better visibility across locations, you can pinpoint opportunities, track performance, and stay ahead of the competition—all with a few clicks.
Improvements
Hidden Gems That Pack a Big Punch
Beyond the major updates, we’ve also rolled out several small but mighty improvements to help you work smarter:
- Enhanced Visit Note Annotations – Customize salon, spa or med spa notes with color, line thickness, pin placement, and full-screen viewing for a more detailed experience.
- Customizable Credit Card Descriptors – Reduce chargebacks and client confusion by customizing how transactions appear on statements.
- Streamlined OPM Tiles – Enjoy a cleaner, more efficient navigation experience with simplified tiles.
Each of these enhancements is designed to save you time, reduce friction, and enhance the way you run your business.
Looking Ahead
More Innovation on the Horizon
Meevo’s updates don’t happen in a vacuum—they’re driven by your feedback, your ideas, and your evolving business needs. Whether it’s through our Ideas Portal, direct conversations, or pilot programs, we’re committed to continuously refining Meevo to support your success.
And we’re just getting started. Q2 is shaping up to be even bigger, and we can’t wait to share what’s next!
