Seasonal transitions are the perfect opportunity to revamp your spa or salon marketing strategy. As the weather changes, so will client requests and all the current beauty and wellness trends. Luckily, you can get ahead by anticipating your clients’ needs and repackaging your services as a fun and fulfilling summer solution!
Here are five different trends you can use to get your clients’ attention and prepare them for the best summer they’ve ever had. Whether your focus is on skin, hair, nails, or holistic treatments, these 2024 summer marketing trends will keep you busy all season.
Summer Marketing Strategies for Spas and Salons
Before we get into current trends, let’s talk about how to connect with clients over the summer. People are busier than ever during this time of year. They take vacations, attend family events, and find innovative ways to keep kids entertained while they’re out of school.
Your role as a spa or salon owner is to offer what your clients want most — rest, refreshment, and confidence-boosting treatments. When people are busy, they often neglect self-care. However, it should be a higher priority than ever during peak seasons.
Curate summer-themed service packages that address specific needs to reach more clients. Demand will vary somewhat, depending on your customer base. Here are a few examples so you can draw inspiration for your spa or salon.
- Offer a “Summer Refresh” package to help college students recover from the stresses of the spring semester. Include facials, haircuts, nail care, and summer skin care products. Promote these services together or separately with the same marketing.
- Upsell deals on cuts, color and hair products. Consider marketing these specials around local festivals or events.
- Co-sponsor a community event like a local craft fair with fellow local business owners. You can connect with new people and make your services more appealing to a broader client base.
Not every seasonal marketing strategy needs to include an event. Repackaging your services under new summer themes can show their relevance for the season and attract more customers. Find ways to meet your clients’ needs, and your summer business will flourish.
Summer Trends in the Salon Industry
Summer brings unique beauty challenges. Warm, humid weather often means frizzy hair and more skin showing. Clients may want a short, fresh haircut to defeat the heat or a full-body wax so they can confidently wear a swimsuit all summer.
Use these top five summer marketing trends for spas and salons in 2024 to boost your sales.
1. Staycation Vibes
Capitalize on the “staycation” trend to turn your space or studio into a relaxing getaway. Whether it’s a mom on the go or a college student who can’t afford to fly to a tropical island, everyone is looking for ways to indulge and relax — so bring the luxury to them!
Remind your clients that they don’t have to miss out on summer splurges like a manicure, pedicure, or massage this year, even if they decide to stay home. You could even bundle multiple services and products and promote the package deal as a “Staycation Summer Special.”
2. Blonde Season
Everyone knows blondes have more fun, especially under the summer sun. Whether your clients want to go icy or buttery, take full advantage of the big blonde trend and people’s desire to maintain that fresh, beachy look all season long.
Tip — put all your purple shampoos and products front and center, and train your stylists on how to sell them. Sea salt sprays? Hair masks? Keep the blondes shining all summer long.
3. Fun in the Sun
Everyone loves a sun-kissed glow — but not the skin damage that comes with extended UV exposure. Use this as an opportunity to educate your clients about keeping their skin safe and healthy this summer with adequate protection. Provide some extra love with specialized facials, and suggest sun alternatives — like a glowing spray tan. A natural-looking, healthy bronze without premature aging and discoloration? Yes, please.
Consider offering a discount on deep conditioning treatments to repair dry and damaged hair from excessive time outdoors — nobody wants a head full of chlorine-damaged strands.
4. Bridal Season
Summertime is the top season to say “I do,” which means lots of demand for tans, hair, nails, makeup, and scheduled luxury time. Every wedding party needs beautifying treatments to look their best in all the photos from the day.
Meevo’s innovative spa and salon software allows you to offer customizable memberships to clients. With this service, customers can easily swap, share, or split treatments, adapting to their ever-changing lifestyle needs while remaining loyal members. It’s ideal for the specialized treatments wedding parties and bachelorette bookings are looking for.
Keep your location top of mind for brides, grooms, and their closest friends by offering discounted group rates and special wedding packages. Upsell your wedding services with complimentary champagne, group photos, and a snack tray.
5. Discount Days
Pick your slowest day of the week and transform it into a marketable event — “Makeover Monday,” “Facial Friday,” or “Skin Care Sunday.” The only thing your clients love more than a soothing massage or stylish haircut is scoring an excellent deal on salon and spa services.
Meevo offers a Yield Management solution that will automatically adjust service and provider prices based on supply and demand so you can easily adjust prices for peak and slow periods.
Now is the time to build a devoted client base who will return year-round. Showcase your unique selling points by going above and beyond with every service. Focusing on the details can go far in building client loyalty.
Save Time, Increase Revenue, and Run Your Operations More Efficiently With Meevo
Are you looking for additional marketing ideas to grow your business this summer and beyond? Check out our salon and spa insiders’ marketing guide. You can also connect with us through Twitter, Instagram, or Facebook and let us know if you have tried any of these killer marketing ideas for your business this summer!
Meevo offers spa and salon software designed to simplify your job and keep your clients raving about their experience with you. Contact us today for a free personalized consultation to learn more and see what thousands of other professionals love about us!
