After endless campaigns to get more clients through the door at your med spa, things are feeling a bit, well, stale. How many ways can you sell filler and botox? Turns out, a lot actually. You need some med spa client attraction ideas that are fresh, fun, and unexpected to inspire your audience. Lucky for you, we’ve rounded up some unique promo strategies to lend you a little of that somethin’ somethin’. Are you ready for it? Let’s go!
1. Subscription Boxes
Subscription boxes are all the rage and one of our favorite med spa client attraction ideas. They offer great insider perks for existing clients and may even attract more people looking for ways to support local businesses. Offer monthly or quarterly subscription boxes with samples of products and offer exclusive discounts for members.
2. Themed Open House
Try getting more specific with your open house and build a theme around new and exciting offerings. If you have a new staff member with a specialization in laser skin resurfacing, create an event around skin rejuvenation. Build an open house around your new CoolSculpting or Morpheus treatments. Couple it with deals, giveaways, live demos and hand out a discount coupon with your online booking link for a guest’s first visit to encourage more in-the-moment appointments.
3. Social Media Hashtag Campaign
Create a unique and fun hashtag, or jump onboard with something trending like #MondayMotivation, #LivingMyBestLife, or #SkincareRoutine. Then curate content that speaks to that hashtag and include it in your posts. Encourage clients and followers to use it when posting about their own experience, and to give you a shoutout.
4. Augmented Reality
Take your before-and-afters one step further by using AR apps that allow clients to see how services might look on them before committing. You can add them to your website or set them up at a self check-in kiosk. Not only is this a super fun feature, it also helps build trust with guests and shows you care about their needs, especially with any high cost procedures.
5. Charity Event
Here’s a feel-good way to boost your med spa client attraction. Organize a charity event and have a portion of proceeds go to a local nonprofit that’s near and dear to your heart. You can offer discounts and freebies to participants along with literature on the cause. You can also use MeevoPay’s all-in-one payment processing to enable charitable donations to be added to eCommerce and POS sales during the event.
6. Mindfulness Sessions
Create a zen moment by integrating short mindfulness or relaxation sessions before or after treatments. Encourage guests to put any electronic devices away during mindfulness (and even services) to help them disconnect from stressors and tune-in to themselves.
7. Eco-Friendly Options
Helping our planet is a good thing and many clients nowadays are much more conscious of seeking out eco-friendly options. Offer vegan and clean beauty products, have non-toxic options for services, and reduce your single use plastics to give clients more peace of mind.
8. Guerilla Marketing
Around 57% of consumers say that guerrilla marketing is an effective tool for businesses. It’s one of those unicorn med spa client attraction ideas as they’re low cost, innovative, and unconventional. You don’t have to orchestrate a flash mob to make an impact. Instead, use eye-catching window displays, a pop-up med spa in an unusual place or host an informational happy hour on Zoom.
9. Beauty Bingo
Create a beauty bingo card with different services, products, and actions (like giving a five-star review, or booking their first appointment). Be sure to include things at different price points to make it easier to complete. Then have followers fill in and share their bingo card for a special prize.
10. Ask Me Anything
Host regular Ask Me Anythings (AMAs) on Instagram where followers can ask for beauty tips, product recommendations, or service details. Then you post in your Stories answers to any of the submitted questions. This can help educate people on what you offer, new technology and what your salon and spa is doing to keep up with trends.
11. Transformation Tuesdays
You may already be featuring before-and-afters on your website as part of your med spa client attraction strategy. In addition to these, you can (and should!) encourage clients to share their own transformation photos, then tag and feature the best ones on your own page. This helps expose you to a larger following, creates a fun moment for your business, and builds trust with potential new clients.
Hopefully all these med spa client attraction ideas have gotten your creative juices flowing. Not only will these strategies boost reach and engagement, they’ll also get people talking about your brand. And we all know that word of mouth is the best endorsement out there. Go get ‘em tiger!
